Rodney Denman

Vice President, Assisted Living


Rodney joined HallKeen in September of 2013 as the Regional Director for Operations for Assisted Living, prior to which Rodney had progressive leadership roles in Assisted Living since 2001 in both marketing and operations throughout New England and New York with a specialization in occupancy growth and systems infrastructure for challenged assisted living and memory care communities, both market and affordable.

In his current role, Rodney oversees operations and support resources for its portfolio of communities, both owned and managed, along with responsive development of its infrastructure. His philosophy and approach with the growing regional support team is to be intimately knowledgeable of each business, to be available, resourceful and ready to assist with “sleeves rolled up”, and to be devoted to developing talent that will ensure stable business platforms capable of strong, predictable results. Since 2013, the Assisted Living division has more than doubled in size while maintaining a “winning climate” and well-heeled best practices with a long-term focus on financial performance, stabilized occupancy and responsible growth for the division.

A BSBA graduate of Nichols College, Rodney is an active member with MASS ALA, actively involved in a leadership capacity with local organizations and is Past-President of the Board of Directors for the Senior Resources Agency on Aging in Norwich, CT.