1. Lead-tracking technology
Demand generation and leasing effectiveness can only be successfully measured if a lead-tracking tool is in place.
2. Assessing Marketing Effectiveness
When looking at your marketing strategy and the effectiveness of your advertising, it’s important to consider what works best for leasing
3. Website oversight
When is the last time you took a good look at your community’s website?
4. Only using sources that produce quality leads
Insights into demand cavaties tell us precisely where and when we need to stimulate demand.
Search engine optimization (SEO) is the largest marketing channel – making up 51% (on average) of traffic for most companies.
6. Claiming listings
Local search SEO starts with claiming your listings.
7. Managing online reputation
If you’re not onboard with a reputation strategy by now, you’re losing leads by the hour.
8. Social media presence and voice
It’s no secret that having a strong social presence has become more important for apartment communities.
9. Blog / content marketing
Frequently producing and pushing out content to the web keeps your website fresh, informative and appealing.
10. Audit community data in all areas
Take the time to make sure this information is correct and consistent on your website, social media platforms, advertisements, and anywhere else your community
11. Paid Ads
“Pay to play” is almost a necessity given seasonal occupancy and demand generation challenges.
12. Effective “Contact Us” lead feature on website
You don’t want to disregard potential leads, nor do you want to allow an influx of low-quality leads sneak in.
13. Setting goals & incentives for your team
Letting your on-site teams come into work each day without clear goals or incentivized production and expecting big things to happen is foolish.
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