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13 Signs You're Making Leads a Priority

Tuesday, July 12, 2016

1. Lead-tracking technology

Demand generation and leasing effectiveness can only be successfully measured if a lead-tracking tool is in place.

2. Assessing Marketing Effectiveness

When looking at your marketing strategy and the effectiveness of your advertising, it’s important to consider what works best for leasing conversions.

3. Website oversight

When is the last time you took a good look at your community’s website?

4. Only using sources that produce quality leads

Insights into demand cavaties tell us precisely where and when we need to stimulate demand.

5. SEO

Search engine optimization (SEO) is the largest marketing channel – making up 51% (on average) of traffic for most companies.

6. Claiming listings

Local search SEO starts with claiming your listings.

7. Managing online reputation

If you’re not onboard with a reputation strategy by now, you’re losing leads by the hour.

8. Social media presence and voice

It’s no secret that having a strong social presence has become more important for apartment communities.

9. Blog / content marketing

Frequently producing and pushing out content to the web keeps your website fresh, informative and appealing.

10. Audit community data in all areas

Take the time to make sure this information is correct and consistent on your website, social media platforms, advertisements, and anywhere else your community may appear.

11. Paid Ads

“Pay to play” is almost a necessity given seasonal occupancy and demand generation challenges.

12. Effective “Contact Us” lead feature on website

You don’t want to disregard potential leads, nor do you want to allow an influx of low-quality leads sneak in.

13. Setting goals & incentives for your team

Letting your on-site teams come into work each day without clear goals or incentivized production and expecting big things to happen is foolish.

To read the full article go to:
http://www.multifamilyinsiders.com/multifamily-blogs/13-signs-you-re-making-leads-a-priority